Two selves Life as a story Experienced well-being Thinking about life. Bernoulli's errors Prospect theory The endowment effect Bad events The fourfold pattern Rare events Risk policies Keeping score Reversals Frames and reality formulas Expert intuition: when can we trust it? The outside view The engine of capitalism

The illusion of understanding The illusion of validity Intuitions vs. The law of small numbers Anchors The science of availability Availability, emotion, and risk Tom W's specialty Linda: less is more Causes trump statistics Regression to the mean Taming intuitive predictions The characters of the story Attention and effort The lazy controller The associative machine Cognitive ease Norms, surprises, and causes A machine for jumping to conclusions How judgments happen Answering an easier question In this path-breaking book, Kahneman shows how the mind works, and offers practical and enlightening insights into how choices are made in both our business and personal lives-and how we can guard against the mental glitches that often get us into trouble.'-Publisher. Kahneman's singularly influential work has transformed cognitive psychology and launched the new fields of behavioral economics and happiness studies. Engaging the reader in a lively conversation about how we think, he shows where we can trust our intuitions and how we can tap into the benefits of slow thinking, contrasting the two-system view of the mind with the standard model of the rational economic agent. Examining how both systems function within the mind, Kahneman exposes the extraordinary capabilities as well as the biases of fast thinking and the pervasive influence of intuitive impressions on our thoughts and our choices. Two systems drive the way we think and make choices, Kahneman explains: System One is fast, intuitive, and emotional System Two is slower, more deliberative, and more logical. It will change the way you think about thinking. It is a lucid and enlightening summary of his life's work.

In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. 'The guru to the gurus at last shares his knowledge with the rest of us.

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